Dove has an inspiring campaign on self image that has been going on for a while now. I had never seen this video until family showed it to me recently. It definitely rocks you. It is incredible to me how skewed our perception of ourselves is. Women spend hours and hours obsessing over the things they don’t like about themselves, doing whatever they can every day to hide or alter their natural appearance.
We are constantly bombarded by imaging. Most studies claim that people are exposed to over 2,000 ads a day. Now, this includes ads you don’t open in your mail, every image you pass in the grocery store, etc. But it is estimated that most people come in contact with about 300 actual images a day. That number is still outrageously huge. WomeninAdvertisements.com found that during Saturday morning cartoons, over 50% of toy commercials geared toward young girls centered around physical appearance. It also explains that 69% of girls admit to comparing themselves to models, of which at least 40% have eating disorders. The average woman is 5’5 and weighs 140 pounds. The average model is 5’11 and weighs 117 pounds.
The standard being set is so unhealthy, and the lengths women go to to reach those standards are even more damaging. Even if a woman is not participating in crazy eating habits, most women have self esteem issues to some extent when it comes to looks. Whether it’s trying to straighten out their curls every day, or highlight areas of their face to make certain features smaller. It all fits into the category of “this part of me isn’t good enough.”
Don’t get me wrong. I love to get dressed up and do my hair and get fancy. Note that this isn’t what I’m talking about. This is something completely different. This is a day in, day out effect that marketing has on our self image. But Dove is rebuking this idea. If you haven’t seen their Evolution video, you can check it out here. What’s really fascinating is to let the Dove Evolution video play out, and when you’re looking at the finished product toward the end of the video, jump back to see what she originally looked like ar the start. It’s eye opening to say the least.